CELEBRITY
“Angel Reese’s Reebok ‘Charm City’ Colorway Sells Out in Just 24 Hours”
WNBA star Angel Reese is making waves off the court just as fiercely as she does on it — her signature Reebok basketball shoes have sold out once more, leaving fans and sneakerheads scrambling to get a pair.
What Dropped & How Fast It Went
The latest colorway, nicknamed “Charm City,” dropped online at 10:00 a.m. EST and was sold out in all sizes within 24 hours. This isn’t the first time her sneakers have vanished from shelves — her debut collection of the Angel Reese 1 sold out in hours across multiple colorways.
Reese herself celebrated the moment on social media, writing, “SOLD OUT ALL 4 SHOES!!! #thankyaaaaaaa @Reebok,” signaling her excitement and appreciation for fans’ overwhelming support.
Why It Matters
- Proving the market’s hunger for WNBA signatures
Female athletes are finally getting their due in sneaker culture. Reese’s sellouts show there’s strong demand for WNBA-branded performance and lifestyle shoes. - Cultural and brand momentum
Reese’s success extends beyond basketball — she’s built a brand rooted in confidence, authenticity, and empowerment. Her influence now rivals that of male athletes in sneaker endorsements, signaling a shift in consumer culture. - Reebok’s return to basketball prominence
Partnering with Reese has been a strategic masterstroke for Reebok, which is re-establishing itself as a major player in basketball fashion. Her energy and influence bring new life to the brand’s legacy.
⚠ Challenges & What’s Next
- Managing hype and availability: Continuous sellouts create demand but risk frustrating loyal fans who can’t purchase. Balancing exclusivity and accessibility will be crucial.
- Protecting brand integrity: High resale prices and counterfeit risks come with popularity, and both Reese and Reebok will need to safeguard their product image.
- Future drops: Fans are already buzzing about upcoming designs and potential collaborations. Every release now feels like an event — and Reese is quickly becoming one of the biggest names in sneaker culture.
With each new drop, Angel Reese isn’t just selling shoes — she’s redefining what success looks like for women’s sports marketing and proving she’s a force far beyond the court.
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