Kim Kardashian makes a statement in see-through underwear for racy Skims photo shoot

Kim Kardashian knows how to make a statement — and her latest Skims campaign proves it. On August 27, the reality star and entrepreneur stunned fans by modeling the brand’s newest release: the Milky Sheer String Bikini, styled with a sleek Cotton Jersey Long Sleeve T-Shirt.

The see-through lingerie set, which comes in a three-pack retailing for $64, quickly caught attention thanks to its playful design. Each piece features cheeky words like “curious,” “feelings,” and “temptation” written in cursive across the back, adding a flirty twist to the minimalist aesthetic. Kim, ever the brand’s muse, showed off the set in size small, pairing it effortlessly with a fitted top in size XS.

Fashion critics and fans alike had plenty to say. Supporters praised Kim for embracing confidence and sex appeal, calling the campaign both daring and empowering. “She makes everything look glamorous,” one fan gushed online. Others noted the nostalgic vibe of the collection, with some comparing the script on the underwear to the bold fonts that defined early-2000s fashion.

Of course, the revealing nature of the photos also sparked mixed reactions, with some viewers questioning if the sheer style went “too far.” But if there’s one thing Kim has consistently proven, it’s that she thrives on pushing boundaries and sparking conversation.

Between its bold design, clever marketing, and Kim’s undeniable star power, the Milky Sheer collection is already generating buzz — and will likely become another sell-out success for Skims.