Connect with us

NFL

2 size Olympic swimming pool sign of “IRELAND (TAYLOR’S VERSION)”installed on a Dublin beach ahead of the Eras Tour!

Published

on

Dublin beach ahead of the Eras Tour

With “Tay Tay” fever gripping Ireland for much of this week. Today FM engaged in a bit of guerilla marketing ahead of Taylor Swift’s three sold out gigs in Aviva Stadium this weekend with a gigantic beach installation. The large scale 20 letter sign read ‘Ireland (Taylor’s Version)’ in a nod to the superstar’s album title editions.

 

 

Native Banner —

Today FM Welcomes Tay Tay With Some Cheeky Guerilla Marketing | AdWorld.ie

 

 

 

Today FM shared the arresting image and footage on social media yesterday (Thursday) with the caption “Spotted on a Dublin beach” before revealing they were behind the homage to Taylor. In less than 24 hours the image and video has amassed huge engagement on social media with over 300,000 views.

The installation, which spans 100metres wide (the length of two Olympic size swimming pools) was commissioned by Today FM which worked with Mack Signs to bring the activation to life. Laid out and shot on a Dublin’s beach at sunrise earlier this week, the sign took a team of seven one week to create and features a subtle reference to Today FM’s logo, with sunshine rays adorning the ‘Ireland’.

 

Róisín Reilly, Head of Marketing at Today FM said: “Taylor Swift is nothing sure of a cultural phenomenon and a huge artist for Today FM listeners. Her Ireland gigs have been hotly anticipated for months and now that Taylor weekend is upon us, we wanted to celebrate her arrival in a unique and novel way. We had great fun creating this installation and if Taylor herself happens to see it, even better! The guys at Mack Signs really pulled all the stops out with this one and the Irish weather even played ball!”

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

NEWS2 days ago

SAD NEWS: Bruce Willis’ daughter Scout Willis recently cried and shared a touching photo with her father and said “How can my family and I live…see more

NEWS2 days ago

UNCONFIRMED REPORTS are alleging that influencer Breckie Hill is the reasoning behind the break-up of Sabrina Carpenter and Barry Keoghan

NEWS2 weeks ago

NEWS: Keanu Reeves Shocks Hollywood By Declining To Present Whoopi Goldberg’s Lifetime Achievement Award: ‘She’s Not A Good Person’.

NEWS2 weeks ago

KID ROCK refused to let JENNIFER LOPEZ on stage ” SHE IS NOT WORTHY ” causing her to be dragged out by security under the endorsement of… See more.

NEWS2 weeks ago

Britain’s youngest mother gave birth at 13 without her family knowing, and, even more surprisingly, the baby’s father… see more

NEWS2 weeks ago

Congratulations: Kylie Jenner, 27, is engaged to boyfriend Timothée Chalamet I, 28, after the Actor recently threw his fiancée Kylie Jenner a LAVISH Surprise Party for her birthday and also announce they are expecting a… See More

NEWS2 weeks ago

Breaking: Millie Bobby Brown, 20, files for divorce with new husband Jake Bonjiovi, 21, in less than 6 months after their Private wedding “I have big dreams and we were too young and in love and rushed things, which was because I was expecting…” See more

NEWS3 weeks ago

Jaden Smith Defies Mom Jada’s Wishes, Announces Engagement and Pregnancy with Sab Zada after he announced that they…see more

NEWS3 weeks ago

David Beckham confirm at16th he still bath his daughter, kiss and…. See more

NEWS3 weeks ago

JUST IN: Taylor Swift And Blake Lively’s Viral Photo Gets Reposted By Ryan Reynolds With Hilarious Twist…….See More

NEWS3 weeks ago

Mike Tyson’s harsh reaction after catching Brad Pitt with his ex-wife during the divorce, he also ….see more

NEWS3 weeks ago

Breaking News: Fed-Up Robert De Niro Books Tickets to Leave America with His Family After NYC Outburst — ‘No Respect for Me Anymore, and This Massive Red Wave Is Not…’more

Copyright © 2024 Cctivi