Why is everyone mad at Blake Lively? On the It Ends With Us press tour, the actor’s persona, side hustles, and career are all in conflict.

Blake Lively is facing backlash for how she’s promoting her new film about domestic violence—and it seems like she’s respondedThe actor stars in the film adaptation of It Ends With Us, based on the novel by Colleen Hoover of the same name.

The story follows Lily Bloom (Lively) coming to terms with the fact that she is in an abusive relationship with neurosurgeon Ryle Kincaid (Justin Baldoni).

People online have said the promotional tour hasn’t accurately portrayed the film’s serious theme, as interviews have primarily focused on the romantic elements.

Lively in particular has faced the wrath of people online for the way she is promoting the movie.

One Ends With Us is in theaters now, so grab your friends, wear your florals and head out to see it,” has received negative attention.

“Grab your friends, wear your florals…. but forget the sole purpose of this film is to raise awareness to domestic violence ?

Wth is this press lol only Justin [Baldoni] sharing the message is wild,” one person wrote in the comment”Wear your florals? WTF? This isn’t another Barbie movie type film.

So damn tone deaf. This is why we need Justin to do the marketing,” said another.

A third person added: “Please remember the original purpose and message of this movie.”