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Travis confessed that many new listeners are new to the rules of football. Travis and Jason Kelce share how the Taylor Swift effect has impacted their ‘New Heights’ podcast

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Travis confessed that many new listeners are new

Travis Kelce and Jason Kelce are well aware of the effect Swifties have had on the success of their “New Heights” podcast.

During the Cannes Lions festival on Thursday, the NFL siblings spoke about how their connection to Taylor Swift has brought in a whole new set of fans.

 

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Travis and Jason Kelce share how the Taylor Swift effect has impacted their  'New Heights' podcast

 

 

 

Swift’s boyfriend specifically addressed how many of their new listeners were football neophytes.“We do have a lot of new football fans coming in,” the Super Bowl champ, 34, shared. “So not just talking football like we would in the locker room, trying to, like, necessarily dumb it down or make it more simple so that everybody can follow along and still enjoy the show.”

Jason, 36, added that he loves that the podcast is getting more girls “to get involved in a sport where previously there wasn’t much interest,” while also bringing dads and daughters together.

 

The retired Philadelphia Eagles player

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