CELEBRITY
Hot:Kim Kardashian upgrades the viral Skims nipple bra with faux piercings

Piercings without the pain? Thank you, Kim Kardashian.
Following the success of her viral Skims Ultimate Nipple Bra ($68), the entrepreneur is introducing a version with faux piercings, which will be available for purchase on May 22.
Coming in three neutral hues, the pierced push-up bra ($74) was “made to be seen” and designed to give off a natural perky appearance, thanks to its teardrop foam pads and concealed underwire, per a press release from the brand.
And if you only want to rock one nipple piercing? It just so happens the bra’s nylon jewelry is removable.
“Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch!” the brand captioned the campaign video, lensed by Mick Kelleher, for its new product.
In the clip, a woman is seen strolling into a bar, capturing everyone’s attention with her noticeably pierced nipples. “There’s enough painful things about being a woman,” she says as she approaches the counter, adding, “Get the ooh without the ouch.”